Nescafé Colmeia
Sustainable packaging for non-alcoholic beverage
In 2021, Nescafé, AgroBee Institute and NovoMel joined forces to honor a fundamental coffee producer: the bees. To tell this story, the special line Nescafé Origens do Brasil Colmeia was created. A product designed with the purpose of collaborating, protecting and caring of bees.
Client / ManufacturerDesign
Nestlé
São Paulo, BRFutureBrand
São Paulo, BRArnaldo Bastos, Isabel Sobral, Filippo Vidal, Hellen Martins, Lucas Miranda, Pablo de Vivo, Wagner Silva, Daniel Yagnuma, Federica Bottelli, Luisa BorElissa Rocabado Illustration
São Paulo, BRElissa RocabadoDate of Launch
2022
Development Time
up to 12 Month
Target Regions
South America
Target Groups
Consumers / Users