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NESPRESSO Citiz Trade Event
NESPRESSO Citiz Trade Event
NESPRESSO Citiz Trade Event
NESPRESSO Citiz Trade Event
2009

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NESPRESSO Citiz Trade Event

Launch of Citiz Product range

Nespresso Deutschland GmbH

At the Launch Event of the new NESPRESSO Citiz around 250 guests were able to experience perfection in a relaxed atmosphere. Skylines worldwide inspired the innovative Citiz design and the new campaign. VOK DAMS created a skyline scenery made of white cubes on the 28th floor of the Westhafentower over the rooftops of Frankfurt: the Citiz Sky Lounge. Skyscrapers and street canyons made up of the brand icon provided an urban atmosphere. The machines were launched in a transparent, interactive hologram presentation. First they hid in the cubes. And after being revealed, the machines merged perfectly with the skyline scenery.

Client / Manufacturer

Nespresso Deutschland GmbH

Düsseldorf, DE
Design
VOK DAMS Gesellschaft für Kommunikation mbH

VOK DAMS Gesellschaft für Kommunikation mbH

Wuppertal, DE

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