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Identity, Signage, Design Application
Nest Hotel
Nest Hotel’s brand renewal preserves the essence of its original identity while reinterpreting it through a contemporary and functional lens. The project expands design elements across spatial and operational needs, establishing a cohesive brand presence throughout the guest journey. With a refined logo, modular visual system, and flexible symbol applications, the renewed identity ensures both visual clarity and operational efficiency—enhancing brand experience across all touchpoints.
Client / ManufacturerDesign
Nest Hotel
Incheon, KR
JAD
Seoul, KRSangjun Park, Sukmin JI, Ara Jo, Hyunwoo Nam, Subin Kim, Nahyeun Lee, Jeheon Rhyoo, Kyungan Kang, Yebin Yu, Ashley YaeDate of Launch
2024
Target Regions
Asia
Target Groups
Consumers / Users