New beer brand KRUSH

New Beer Brand

Lotte Chilsung's new beer brand 'KRUSH' aimed to differentiate itself in the Korean beer market with the concept of 'Cool Explosion.' They achieved this by depicting a transparent ice crystal shape reminiscent of an iceberg, aiming to deliver a sensory experience of freshness. They introduced new shapes and textures for bottled and canned beers not previously seen in Korea, and PET beer bottles featured full-label designs addressing environmental concerns. This beer appeals to all senses, offering an experience where both the general public and visually impaired individuals can choose the brand based on tactile sensations alone.

Client / Manufacturer

LOTTE CHILSUNG BEVERAGE CO., LTD

Seoul, KR

Design

the.WATERMELON

Seoul, KRSangwoo Cha, Seungwoo Woo, Jeongtae Park, Bumsuk Kim, Dayeong Kwon, Jimin Oh, Soyoung Park