NEW-BIG-BOBBY-CAR

Toy car

The BIG-BOBBY-CAR is the most famous ride-on toy car for kids. It’s 30 years old, it’s a design classic and it’s cult. Preserve the 30-year tradition, solve problems and invent new features: this was our guideline for designing the NEW-BIG-BOBBY-CAR. The new design, developed in cooperation between crosscreative and BIG-Spielwarenfabrik, has improved production processes and ergonomics and has made the toy car more playful. The product graphics and packaging design were also developed by crosscreative.

Client / Manufacturer

BIG SPIELWAREN GmbH & Co. KG

Fürth, DE

Design

crosscreative designstudios

Pforzheim, DE