New Cloud Platform of Samsung SDS

Cloud Services

As Samsung SDS created a new cloud platform, it needed a clear brand identity to convey the platform’s differentiation. With decades of expertise with high profile enterprises, the brand noted the needs & desires of partners when they had to choose a method for consolidating internal capabilities. Compared to other cloud brands, the Samsung Cloud Platform optimized services by offering an all-in-one managed solution for enterprise clients. Samsung SDS simplified the often difficult, hard to navigate offerings of cloud products to create a straightforward cloud journey for consumers as encompassed in its new BI and slogan, "Cloud Simply Fit."

Client / Manufacturer

SAMSUNG SDS

Seoul, KR

Design

Interbrand Seoul

Seoul, KRUzin Hwang, Joonho Jang, Yejee Lee, Minyoung Lee, Minsoo Lee, Jiyoon Park, Maron Kim