New Efficient AC Split Line
Air Conditioner
Electrolux GroupThe Air Conditioner market today is mainly driven by complex technology and features that users don´t understand, products that look the same between them, like machines disrupting the home environment, with confusing UI and remote control lotted with features that users don´t need. Humanizing the experience means we should reduce and simplify how users interact with the product in all aspects; physical and digital interaction should be fluid, simple, effortless, and helpful so that users can sustainably enjoy the benefits of thermal comfort at any time.
Date of Launch
2023
Development Time
Confidential
Target Regions
South America, Asia
Target Groups
Consumers / Users