NEW NEXT LEVEL
Trade fair booth
To bring the brand value ‘Breaking new ground’ to life, Studio Bachmannkern took a groundbreaking approach. Under the motto ‘New Next Level’, it developed a multilevel stand that cast each of the 1,300-plus product innovations in a perfect light. Ascending through the striking brand gate, each guest embarked on her own intuitive journey. Bold, double-storey boxes housed the various thematic realms. In combination with the perimeter gallery, they connected the two levels and created a lively central plaza. The design’s central focus, the customer dialogue, was rounded out by diverse possibilities for interaction and an open spatial concept.
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Europe, North America
Target Groups
Trade / Industry