New Normal
Eyewear
These frames, the result of collaboration with product designer Jasper Morrison, question and redefine the ideal form of eyewear. Morrison has received high acclaim for creating products that blend into daily life and for realizing designs that continue to be cherished and appreciated over time. His attitude of exploring designs that better accommodate the user resonated with JINS' mission to "Create new standards," and resulted in this collaboration. Its result is the “ultimate basic” for the future – refined eyewear with an air of simplicity that can be worn by anyone.
Date of Launch
2018
Development Time
13 - 24 months
Target Regions
Asia, North America
Target Groups
Consumer / User