



NEW SHISEIDO MAKE UP FOUR TEXTURE ROOM
Trade fair booth
SHISEIDO Co., Ltd.This project was commissioned to celebrate the relaunch of Shiseido’s makeup collection. Drawing on concepts at the heart of Japanese culture as well as Shiseido’s long history of innovation, an immersive pop-up installation was created at TOLOT in Tokyo, Japan. The pop-up combined a minimalistic yet refined environment with interactive digital technology to bring to life the concepts behind the new collection’s four reimagined textures: Inks, Gels, Powders and Dews. Guests were invited to traverse four unique multi-sensory rooms inspired by each of these textures.
Client / Manufacturer
Design


SHISEIDO Co., Ltd.
Tokyo, JP
SHISEIDO TEAM 101
Tokyo, JP
HAKUTEN
Tokyo, JPLUCENT
Tokyo, JPDate of Launch
2018
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User