new spaces
B2C magazine
Gaggenau Hausgeräte GmbHIn 2015 new spaces was relaunched with a revised focus. As a result, the publication moved away from being a purely B2B magazine featuring Gaggenau products toward a B2C format. Exciting portraits, background information, trend reports and feature stories that present unusual points of view and point the way toward new directions reflect the philosophy and positions of the Gaggenau brand even without making any direct reference to it. However, the magazine does indirectly communicate the Gaggenau brand values: authentic, uncompromising and extraordinary.
Client / ManufacturerDesign
Gaggenau Hausgeräte GmbH
München, DEringzwei
Hamburg, DEHOFFMANN UND CAMPE X
Hamburg, DEDate of Launch
2016
Development Time
up to 12 months
Target Regions
Asia, Europe, North America
Target Groups
Consumer / User, Trade / Industry