New SSG Landers

Brand Identity Redesign

SSG Landers, a Korean professional baseball team, underwent a comprehensive rebranding to solidify their identity as frontier trailblazers. This strategy centered around the Quasar, a powerful star-shaped motif that embodies the essence of their team slogan, "No Limits, Amazing Landers." The Quasar symbolizes otherworldly inspiration and a spirit that transcends limitations, visualized through its dynamic flight path woven throughout brand graphics. By consistently applying designs that highlight their unique frontier spirit and dynamism across all communication elements, SSG Landers ensures a cohesive and impactful rebranding experience.