New way of World Premiere - IONIQ 6 Narrative Film

Commercial film for New Vehicle World Premiere

The COVID-19 pandemic has brought many changes, even to the way that a car brand presents its new automobiles to the world. Carmakers have now moved from offline showcases to digital world premieres. Hyundai's IONIQ 6, released in July 2022, has brought yet another evolution. Moving beyond the traditional method of simply describing the specifications of the automobile, Hyundai has evolved the premiere into a unique narrative film form featuring the stories of different personas.

Client / Manufacturer

Hyundai Motor Company

Seoul, KR

Design

INNOCEAN INC.

Seoul, KRJunga Kim, Sungchul Kwon, Youjin Jung, Sangjun Park, Eunjoo Park, Jueun Park, Hyunwoo Park, Gyeeun Chang, Euisung Ha, Arum Song, Dajeong Jeong