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![Nexen univerCITY ''The infinity wall''](https://ifdalivestorage.blob.core.windows.net/user-uploads/31743/281986/00000000-0000-0000-0000-000000000000/31698.jpg)
![Nexen univerCITY ''The infinity wall''](https://ifdalivestorage.blob.core.windows.net/user-uploads/31743/281986/00000000-0000-0000-0000-000000000000/31699.jpg)
![Nexen univerCITY ''The infinity wall''](https://ifdalivestorage.blob.core.windows.net/user-uploads/31743/281986/00000000-0000-0000-0000-000000000000/01_photo_if2020_nexen_knock_01.jpg)
![Nexen univerCITY ''The infinity wall''](https://ifdalivestorage.blob.core.windows.net/user-uploads/31743/281986/00000000-0000-0000-0000-000000000000/02_photo_if2020_nexen_tree_02.jpg)
![Nexen univerCITY ''The infinity wall''](https://ifdalivestorage.blob.core.windows.net/user-uploads/31743/281986/00000000-0000-0000-0000-000000000000/31697.jpg)
![Nexen univerCITY ''The infinity wall''](https://ifdalivestorage.blob.core.windows.net/user-uploads/31743/281986/00000000-0000-0000-0000-000000000000/31698.jpg)
![Nexen univerCITY ''The infinity wall''](https://ifdalivestorage.blob.core.windows.net/user-uploads/31743/281986/00000000-0000-0000-0000-000000000000/31699.jpg)
Nexen univerCITY ''The infinity wall''
Public installation
NEXEN TIRE Co., Ltd.d’strict was tasked with a redesign of Nexen UniverCity’s lobby space into a public media space that would have a powerful impact. Their solution, dubbed “The Infinity Wall” and located in Nexen’s R&D Center in Seoul, the installation communicates with audiences by telling the story of Nexen Tire’s core value and management philosophy through narrative and shared feelings. The 30-meter-wide and 7-meter-tall LED screen displays images that attest to the infinite potential of Nexen Tires and creates a highly emotionally charged atmosphere that sets an exciting tone inside the building.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User, Public Sector / Government, Other target groups: Property Owner