NEXERA
Infographic Book
NEXEN TIRENEXERA is a project that uses the metaphor of stratification to express Nexen's history in infographic to convey the values of "Objet with Dynamics, Essence, Refinedness" of Nexen's design philosophy, "Ultimate Sensual, Timeless Movement." It is a project that looks at the past and looks forward to the future by matching records from 1942 to 2022 with Nexen's existing classification from Stage 1 to Stage 3. Through this, Nexen's design philosophy and ESG management philosophy were intended to be conveyed.
Client / ManufacturerDesign
NEXEN TIRE
Seoul, KRNEXEN TIRE
Seoul, KRNEXEN TIRE Design TeamSejong University
Seoul, KRJakyoung Min, Jiyeon Lee, Sehyeok LeeDate of Launch
2023
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users