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Next Simplicity
Next Simplicity
Next Simplicity
Next Simplicity
2007

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Next Simplicity

An exploration of a vision for simplicity

Philips Design

After introducing its new brand promise “sense and simplicity”, Philips turned to design to explore tangible yet inspirational ways of communicating the brand promise through simplicity-led design. Philips Design created “Next Simplicity”; an exploration of a vision for simplicity, always keeping end-user insights, technological innovations and sociological trends at the center of focus. Innovative concepts and working models were developed around five themes: care, glow, play, share and trust with each concept characterized by its ease of use.

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