NEXUS
Brand Identity
NEXUS is a brand created through a collaborative project between Nexen Tire and Sejong University Design Innovation, which has been planned to convey Nexen Tire's differentiated design values to the public and establish its new design philosophy for 2023. NEXUS, an abbreviation for NEXT with US, contains the management philosophy of Nexen and has the meaning of NEXT and US, meaning the future and the leading role, respectively. Thus, it contains the will of individuals, regions, and communities to create the future together with Nexen.
Client / Manufacturer
Design
NEXEN TIRE
Seoul, KRSejong University
Seoul, KRJakyoung Min, Eunmi Jeong, Eunji Ko, Areum Seo, Hyunjoe LimNEXEN TIRE
Seoul, KRNEXEN TIRE Design TeamDate of Launch
2023
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users