NEXUS

Brand Identity

NEXUS is a brand created through a collaborative project between Nexen Tire and Sejong University Design Innovation, which has been planned to convey Nexen Tire's differentiated design values to the public and establish its new design philosophy for 2023. NEXUS, an abbreviation for NEXT with US, contains the management philosophy of Nexen and has the meaning of NEXT and US, meaning the future and the leading role, respectively. Thus, it contains the will of individuals, regions, and communities to create the future together with Nexen.

Client / Manufacturer

NEXEN TIRE

Seoul, KR

Design

Sejong University

Seoul, KRJakyoung Min, Eunmi Jeong, Eunji Ko, Areum Seo, Hyunjoe Lim

NEXEN TIRE

Seoul, KRNEXEN TIRE Design Team