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NHN Rebrand
NHN Rebrand
NHN Rebrand
NHN Rebrand
NHN Rebrand
NHN Rebrand
NHN Rebrand
NHN Rebrand
NHN Rebrand
NHN Rebrand
NHN Rebrand
NHN Rebrand
NHN Rebrand
NHN Rebrand
2026

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NHN Rebrand

Rebrand

NHN Corp.

To break away from conventional IT branding, NHN collaborated with Kenya Hara to create a visual identity inspired by origami—symbolizing connectivity, scalability, and creativity. The new folded ‘N’ logo, monochrome palette, and NHN Sans typeface together form a unified yet flexible system that aligns over 36 subsidiaries under one brand. This rebranding is not just visual—it enhances internal cohesion, operational efficiency, and brand recognition, positioning NHN as a future-ready global IT leader with a thoughtful, distinctive identity.

Client / Manufacturer
NHN Corp.

NHN Corp.

Seongnam-si, Gyeonggi-do, KR
Design
NHN Corp.

NHN Corp.

Seongnam-si, Gyeonggi-do, KRHa Jaeyun, Lee Youngsun, Jung Dahee

Nippon Design Center, Inc.

Tokyo, JPKenya Hara, Tomoko Nishi, Yongqiang Dai
Date of Launch
2024
Target Regions
Asia, North America
Target Groups
Consumers / Users, Trade / Industry, Public Sector / Government

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