NIGHT FISHING
Short film by IONIQ, released in cinemas
Night Fishing merges cinema and branded content in an era where ads are skipped, filtered, or hidden behind paywalls. Shot entirely on seven IONIQ 5 cameras, this 10-minute humanism thriller turns an EV-charging-station mystery into a theatrical experience—one that audiences paid $1 to watch at theaters. By tapping into Korea’s “time-value” trend, Hyundai pioneered the “Snack Movie” format: short, cinematic, and worth paying for. More than just quick and cheap, it opened a new business model where branded storytelling becomes content people choose, pay for, and talk about.
Date of Launch
2024
Target Regions
Asia
Target Groups
Consumers / Users