acme de la vie is a Korean clothing brand specializing in street fashion. It enjoys great popularity not only in Korea but also in China and the USA, where it has sold thousands of T-shirts daily since its launch 2 years ago. This project is the refurbishment of the acme de la vie flagship store in Cheongdam. NiiiZ Design Lab proceeded its spatial design by analyzing acme de la vie’s distinctive image as a retailer for high-end street fashion. The interior design is experimental and unique, taking common elements from the street, such as an electricity pole, into the store. The pole functions as s hanger and shelf that penetrates through rectangular steel frames and tempered glass.