Nikasi
white beer
Tsingtao beer is undoubtedly the top beer maker in China, a game-changer to the market regarding packaging design or technique revolution. Nikasi is aimed to be a ground-breaking brand for white beer. In the fierce competition of the brewery market, the two-dimension effort put in label is no longer functioning as well as before. We have no intention to make a better label or a more delicate illustration. What we are trying to achieve is the three-dimension change so as to resist the homogenization in beer market. So this brand new package is made by carving the mass-production glass bottles for beer.
iF Gold Statement
Some design forms seem to have reached an endpoint, until someone comes along and adds an unexpected twist. That’s what the Tsingtao Brewery has done with the long neck bottle for its new brand Nikasi. The form is at once instantly recognizable and utterly novel. Bravo!
Client / Manufacturer
Design
Tsingtao & Tigerpan lab
Shenzhen, CNShenzhen Tigerpan Design Co., Ltd.
Shenzhen, CNTiger Pan,Zhangkun Xie,Miaorong Lu,Juanjuan Wu, Chao Ma,Hua YouDate of Launch
2022
Development Time
up to 12 Month
Target Regions
North America, South America, Africa, Asia, Australia / Oceania, Europe
Target Groups
Consumers / Users