NIKE HIVIS 4SILO SHOWCASE
Football shoes
In tune with Nike Football’s latest collection of its high visibility boot collection, the exhibit, created by assembling eight freight containers, showcases each boot: the Hypervenom, Mercurial, Tiempo and the CTR360 with bold colors on the façade. Inside, the pitch black darkness welcomes visitors for a short-lived moment. Black lights shine on the boots to vividly stand out and captivate the eyes and imagination. The second floor, themed as a cutting edge locker room, presents the boots and its innovation stories to the visitors, set with a digital interaction to save the ”Stand Out” moments by personalized snap shots.
Client / Manufacturer
Design
NIKE SPORTS KOREA CO., Ltd.
Seoul, KRDOMY FACTORY
Seoul, KRSILO Lab.
Seoul, KRSid Design
Seoul, KR