Nike Ibira - When the Urban Art meets sports court
Design and urban art transforming sports courts
NIKE IBIRAPUERA project contemplates the requalification of two sports spaces in Ibirapuera Park sponsored by Nike, undertaken by a graphic design project apllied to these areas resulting in the transformation of the sport experience in itself. The basketball court and soccer field were transformed into spaces not only for playing but also for a complete, educational and accessible experience. In addition to strengthening the brand and expanding the athlete's experience, the project improves the infrastructure of the immediate surroundings while building a landmark within the park.
Client / Manufacturer
Design
Nike
Beaverton, OR, USBijari
São Paulo, BRRodrigo Araújo, João Rocha, Lívia Gianini, Luiza Vidotto, João GenerosoGTM Cenografia
Sao Paulo, BRDaltro Mendonça, Juliana Klein, Érika Taniguchi, Mario Roncada, Nilson Junior, Lucas Queiroz, Diego RabelloDate of Launch
2022
Development Time
up to 12 Month
Target Regions
South America
Target Groups
Consumers / Users, Public Sector / Government