NIKE KNST Home Jersey

Korea team jersey packaging

The package design is inspired by and implies the product. The uniform has laser cuts in its side panel for ventilation and the package front has the same image with punching. Threads from the holes present energy. The uniform is shown when the front opens and pulling the top knob displays the uniform. This package design is used for store display as well.

JURY STATEMENT

Packaging Design - selected by Dr. Alexander Schubert A pretty quirky idea that isn't easy to come up with in the first place.

Client / Manufacturer

NIKE SPORTS KOREA CO., Ltd.

Seoul, KR

Design

Creative Company KKI

Seoul, KR