NIKE RUNNING DIVISION
Retail design
Office workers in China's top tier cities are becoming ever fonder of running and jogging as a good way to relieve stress or just get some exercise. Most people go for a run after work, in the evening or at night, and this night running was the inspiration for us. We chose Running In Dark as the theme for this Nike project.
Client / Manufacturer
Design
NIKE, Inc. Nike Greater China Headquarters
Shanghai, CNCHANNEL'R
Shanghai, CNDate of Launch
2017
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User