Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2025All Winners since 1954iF Design RankingBrands & Creatives
STUDENT AWARD
Overview2024 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017Success StoriesFAQ
MAGAZINE
Latest ArticlesAll ArticlesiF NewsletterPodcastTrend Report

BACK TO RESULTS (0)

NIKE TECHPACK PROMOTION
NIKE TECHPACK PROMOTION
NIKE TECHPACK PROMOTION
NIKE TECHPACK PROMOTION
2015

Share:

NIKE TECHPACK PROMOTION

Motion studio

NIKE SPORTS KOREA CO., Ltd.

“TECHPACK Motion Studio” at the fashion and cultural hotspot of Seoul to celebrate its release of “NIKE TECHPACK Collection 2014”. The studio delivered product experience in a more enjoyable and premium way by using digital interactive devices and dynamic lighting was utilized in order to turn the indoor area into a space with creativity. Specialized cameras captured the natural motions of customers trying on the product. NIKE provided a service in which the customer can make their own TECHPACK advertisement image with the photo cutout of their choice, and customers were able to share these images through their own SNS.

Client / Manufacturer
NIKE SPORTS KOREA CO., Ltd.

NIKE SPORTS KOREA CO., Ltd.

Seoul, KR
Design

SILO Lab. / DOMY FACTORY / SID DESIGN

Seoul, KR

RELATED PROJECTS