Nikon I AM PHOTOKINA

Design and communication concept

Task: create a design and communication concept for the Nikon exhibition stand, which offers a high level recognition value and is a significant part of the I AM PHOTOKINA cross-media campaign. Solution: we take the smallest device in digital photography, the pixel, and use it as the core design element regarding architecture and space. Result: the Nikon booth follows in a straight way the geometric pixel form and therefore offers clear orientation and extraordinary experiences.

Client / Manufacturer

Nikon Europe B. V.

Lijnden, NL

Design

Jung von Matt / Spree GmbH

Berlin, DE

m box. bewegtbild GmbH

Berlin, DE

ARTec Messebau GmbH

Wassenberg, DE

IS Group GmbH

Düsseldorf, DE

Elastique. GmbH

Köln, DE

Jung von Matt / relations GmbH

Köln, DE