NISHIKIGOI
NISHIKIGOI
NISHIKIGOI
NISHIKIGOI
NISHIKIGOI
NISHIKIGOI
NISHIKIGOI
NISHIKIGOI
NISHIKIGOI
NISHIKIGOI
2016

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NISHIKIGOI

Japanese sake bottle and box

Package design of Sake with NISHIKIGOI, ornamental fish. This design is in the motif of NISHIKIGOI, a local specialty in Niigata, which has both beauty and impact. Printing on the curved surface of a bottle requires highly skilled craftspersonship. The case has a fish-shaped window and gold leaf stampings on five surfaces. This can be a product that world takes as a symbol of Japan by a combination of Japanese Sake and the design of NISHIKIGOI, Japanese traditional and ornamental fish. This product was seen in a lot of newspapers, magazines and books and received special attention among other products in the Sake brewery.

Client / Manufacturer

Imayotsukasa Sake Brewery Co. Ltd.

Niigata, JP
Design

BULLET Inc.

Tokyo, JP
Date of Launch
2015
Development Time
25 - 36 months
Target Regions
Asia
Target Groups
Consumer / User, Trade / Industry, Public Sector / Government

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