Nissan @ Auto China 2024

Exhibition Stand

The aim was to work with Nissan's design team to bring the brand to life and captivate visitors both visually and emotionally. The architectural design and media presentation created a framework that emphasises the connection between man and machine. An innovative digital architecture with harmoniously integrated interactive elements created a unique ‘architectural interaction’: three floating cubes and several LED walls in the rear displayed an impressive 3D projection of animated content that immersed the stand and the vehicles on display in a captivating depth effect. the anime style in the motion area particularly appealed to young people

Client / Manufacturer

Nissan Motor Co., Ltd.

Kanagawa, JP

Design

Agentur für Markenträume GmbH

Esslingen, DE

Uniplan GmbH & Co. KG

Cologne, DE