2005

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Nokia 7600

Microsite

Nokia Deutschland GmbH

The Nokia 7600 mobile phone combines exciting design with a myriad of future-oriented functions. An integrated digital camera lets you take photos and videos, and the music player lets you play MP3 and AAC audio files. Audio and video streaming are enabled via a high-speed data connection with WCDMA networks. To reach the fashion-conscious target group, an animated microsite was created at nokia.de for the launch of the mobile phone. Imitating the futuristic design of the mobile phone, with its new shape and high-grade materials, the online presentation is also intentionally “different”. The contents of the product campaign are mainly image-based, with short, associative texts. The microsite design is derived from the product design. Shifting depths give the navigation a three-dimensional feel.

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