Nokia as a B2B tech powerhouse

Rebrand

Nokia was once in the pockets of over a billion people worldwide. However, over the past decade, the brand has evolved, trans forming into a leader in B2B networking technology But despite this evolution, most people have continued to see Nokia as a mobile phone company. Enter Lippincott. We were tasked with unlocking the brand’s next stage of growth and driving Nokia's re-appraisal as a leader inB2B technology innovation. The result? A full-scale transformation that fused the brand's rich heritage with a bold, digital-first identity fit for the future.

Client / Manufacturer

Nokia

Espoo, FI

Design

Lippincott

London, GBLee Coomber, ​Louise Cantrill, Vimmi Sveinsson, Josh Grazier, Timothy Stewart, Kannie Lam, Ariel Chan, Carl Baldwin, Greg Handrick, Simon Glynn

Lippincott

London, GBGeorge Bigden, Tamara Belair, Helen MacVicar