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2026

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NOLI

Online beauty shop

L'Oréal S.A.

Noli transforms beauty shopping—a process known to be overwhelming and frustrating—into a calm, intuitive experience through thoughtful design and AI. The website centres on the Match Score—an elegant 1–10 visual that simplifies complex data into instant clarity. Quiz and face-scan inputs shape personalised results that flow seamlessly across pages, guiding users with transparency and trust. Every detail—from hierarchy to motion cues—reinforces trust. Launched in 2024, Noli serves 150K+ users with a Trustpilot score of 4.9, with matched users converting at 2x the baseline, proving that smart UX and AI can redefine digital beauty.

Client / Manufacturer

L'Oréal S.A.

Clichy, Hauts-de-Seine, FR

Noli

London, GB
Design

Accenture Song

London, GBRiccardo Carrara, Kieran Mineham, Rory Lewiston, Finlay Burnett-Small, Benjamin Alexander, Rebeca Walkley, Freya Sprong, Laura Liram, Selin Araci
Date of Launch
2024
Target Regions
Europe
Target Groups
"Beauty shoppers seeking clarity, confidence, and personalised, inclusive guidance."

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