nongfu wangtian chili sauce
nongfu wangtian chili sauce
nongfu wangtian chili sauce
nongfu wangtian chili sauce
nongfu wangtian chili sauce
nongfu wangtian chili sauce
nongfu wangtian chili sauce
nongfu wangtian chili sauce
nongfu wangtian chili sauce
nongfu wangtian chili sauce
nongfu wangtian chili sauce
nongfu wangtian chili sauce
nongfu wangtian chili sauce
nongfu wangtian chili sauce
2021

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nongfu wangtian chili sauce

Chili sauce packaging

SHENZHEN BOB DESIGN

The brand wanted a packaging solution where their product would be the first to be noticed on the grocery shelf. The look had to be engaging but also fun, perhaps even sharable on social media or offline. The product packaging does just that, the tube taking the shape of a chili. The consumer has the impression of picking chilis when picking up a tube of this product, which also nicely circles back to the producer's use of natural farming practices in production as well as no additives in the chili paste.

iF GOLD STATEMENT

Funny, vibrant and eyecatching. This chili packaging is simple and impactful. It perfectly expresses the product values and invites you to try the sauce. One 'hot' detail that should not be neglected: the tube is made of compostable cornstarch. Bravo!
Date of Launch
2021
Development Time
13 - 24 months
Target Regions
Asia
Target Groups
Consumer / User

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