nongfu wangtian chili sauce
Chili sauce packaging
The brand wanted a packaging solution where their product would be the first to be noticed on the grocery shelf. The look had to be engaging but also fun, perhaps even sharable on social media or offline. The product packaging does just that, the tube taking the shape of a chili. The consumer has the impression of picking chilis when picking up a tube of this product, which also nicely circles back to the producer's use of natural farming practices in production as well as no additives in the chili paste.
iF Gold Statement
Funny, vibrant and eyecatching. This chili packaging is simple and impactful. It perfectly expresses the product values and invites you to try the sauce. One 'hot' detail that should not be neglected: the tube is made of compostable cornstarch. Bravo!
Client / Manufacturer
Design
SHENZHEN BOB DESIGN Xinliji Shenzhen Brand Technology Co., Ltd.
Guangdong, CNSHENZHEN BOB DESIGN Xinliji Shenzhen Brand Technology Co., Ltd.
Guangdong, CNDate of Launch
2021
Development Time
13 - 24 months
Target Regions
Asia
Target Groups
Consumer / User