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Nova Laranjinha+: new customer-first payment
Nova Laranjinha+: new customer-first payment
Nova Laranjinha+: new customer-first payment
Nova Laranjinha+: new customer-first payment
Nova Laranjinha+: new customer-first payment
Nova Laranjinha+: new customer-first payment
Nova Laranjinha+: new customer-first payment
Nova Laranjinha+: new customer-first payment
Nova Laranjinha+: new customer-first payment
Nova Laranjinha+: new customer-first payment
Nova Laranjinha+: new customer-first payment
Nova Laranjinha+: new customer-first payment
Nova Laranjinha+: new customer-first payment
Nova Laranjinha+: new customer-first payment
2026

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Nova Laranjinha+: new customer-first payment

Streamlined and inclusive payment device

Itaú Unibanco

Laranjinha is Itaú’s new payment terminal, co‑created with over 600 entrepreneurs across Brazil. Its redesigned experience delivers up to 40% more productivity, 28% faster transactions and fewer typing errors. The intuitive layout, improved accessibility and deep integration with the bank’s ecosystem modernize daily operations and reduce friction. More than redesigning, Laranjinha represents collaborative innovation focused on real needs, elevating payment routines into a seamless and inclusive experience.

Client / Manufacturer
Itaú Unibanco

Itaú Unibanco

São Paulo, BR
Design
Itaú Unibanco

Itaú Unibanco

São Paulo, BREduardo Ramos, Rafaela de Paula, Thalita dos Santos, Antônio Gomes, Kleber Siqueira, Sara Barbosa, Marcus Leite, Luana Silva, Leonardo Brandão
Date of Launch
2025
Target Regions
South America
Target Groups
Consumers / Users, Trade / Industry

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