NOVARTIS Pavilion - Wonders of Medicine
Exhibition
"Wonders of Medicine" serves as an authentic and interactive platform for educating and engaging visitors about the intricacies of healthcare, drug development, and medical research. It aims to offer genuine insights into the past, present, and future of healthcare. It's unique blend of design and interactivity, including multimedia installations and a digital companion for visitors, sets it apart from similar projects. It provides a highly interactive experience that enables genuine exploration of the Wonders of Medicine, medical research, and the needs of patients, benefitting the visitor by fostering a deeper understanding of healthcare
iF Gold Statement
The Novartis Pavilion, titled ‘Wonders of Medicine’, is a model for how to convey complex scientific knowledge in an engaging yet sophisticated way. The exhibition is centered on the patient while offering insights into research, history, and the future of healthcare. The approach is designed to draw the visitor into a unique mental space. In a word: illuminating!
Client / ManufacturerDesign
Novartis International AG
Basel, CHATELIER BRÜCKNER
Stuttgart, DEGeneral Planning, Exhibition Designiart interactive AG
Basel, CHRealisation, Light Planning, Media Hardware Planningamplify design / AV-EMENES
Stuttgart, DEMediaAMDL CIRCLE
Milan, ITArchitectureDate of Launch
2022
Development Time
up to 24 Month
Target Regions
Europe
Target Groups
Consumers / Users