NUA - DUNES, Ultra premium packaging design

Date fruit

For millennia the date tree and its highly nutritious fruit has been a cornerstone of Arab culture and a staple in millions of homes throughout the Middle East. NUA is a new brand from the Al Madinah Heritage Company that seeks to push the benchmark for the date market by creating an ultra-premium product range of uncompromising quality in all aspects from farm to packaging. Our Dunes box line aims to offer an unparalleled experience of gifting and serving. Drawing inspiration from the allure of the desert sand and its miraculous ability to yield such a rich source of life, Dunes encapsulates the essence of this extraordinary fruit.

Client / Manufacturer

Nua by Al Madinah Heritage Company

Riyadh, SA

Design

Lazy snail Design

Copenhagen, DKJannik Weylandt, Sophus Bang, Ioanna Drakaki, Mads Ingvorsen, Eleni Pavlaki, Serafim Stroumpis, Søren Peter Kristensen