NUA - STEM, Ultra premium packaging design

Date fruit

For millennia the date tree and its highly nutritious fruit has been a cornerstone of Arab culture and a staple in millions of homes throughout the Middle East. NUA is a new brand from the Al Madinah Heritage Company that seeks to push the benchmark for the date market by creating an ultra-premium product range of uncompromising quality in all aspects from farm to packaging. Our Stem design is a modular, stackable bonbonnière with circular bowls illustrating the date palm trunk with its iconic rhombus shaped geometrical leaf-pattern, paying tribute to the origin of this extraordinary fruit and its powerful mother tree.

Client / Manufacturer

Nua by Al Madinah Heritage Company

Riyadh, SA

Design

Lazy snail Design

Copenhagen, DKJannik Weylandt, Sophus Bang, Ioanna Drakaki, Mads Ingvorsen, Eleni Pavlaki, Serafim Stroumpis, Søren Peter Kristensen