Nutcase Helmets

Helmets

The Nutcase brand stands for specialty multi-sport helmets which by their quality and singular design are set apart from the competition. In the U.S.A. Nutcase is already well-established and now the same renown is being sought after by the brand in Europe. The strategy involves communicating the brand’s attitude towards life and the product’s competitive safety advantage for young people in a thrilling and dramatically persuasive manner. Central to the campaign are breath-taking photographs which embody and express both of these concepts: A Parisian parkours acrobat who appears to have nothing to break his fall, lands on the hard asphalt street.

Client / Manufacturer

Nutcase Helmets

Essen, DE

Design

Tillmanns, Ogilvy & Mather GmbH & Co. KG

Düsseldorf, DE