NZZ-Mediengruppe AR 2019
Annual report
The NZZ Media Group is one of the largest private media companies in Switzerland. Knowing about the digital transformation of the group, we set the focus of the 2019 AR on the origin of the company and therefore on the newspaper format. On the one hand, as a conscious counter-trend to the superbly functioning digital offerings of the NZZ Media Group, and on the other hand, because print products are important keystones in the NZZ product portfolio. After all, interest in print products is unbroken, even among Generation Y. Thus, independent journalism and liberal perspectives meet inspiring design in an emotional and nostalgic newspaper format.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Specific sub-group: Shareholders of the NZZ Media group and the broad public