O2 Live Concept Store
With the recently launched flagship store in Berlin, O2 explores new avenues. The “Live Concept Store” puts product and brand experience systematically into focus. The visitor can touch, try and get inspired and thereby recognize the benefit of digital services and products in everyday life. Extensive service offers like a repair service and charging stations, a coffee bar and changing thematic events guarantees a full brand experience. Customer orientation is also reflected in store design: natural materials and loving details make you feel at home and invite you to stay.