Ocean Engine seeding business campaign

Digital marketing

This project is an ad campaign for Ocean Engine. Our core goal is to let clients know Ocean Engine can help their products gain popularity. We use “let you product root” as the theme. In China, “seeding” is a pun for planting and inspiring purchase. We use “seed paper” to made brochures and posters. After clients planting, they become long - term “desktop billboards”. This project has made Ocean Engine more famous for capabilities in seeding business(digital marketing).

Client / Manufacturer

Bytedance

Beijing, CN

Design

ByteDance UED

Beijing, CNBytedance China Monetization Product and Technology Design, Wu Longguang, Yang Nan, Guo Yangyang, Hu Yongqiang, Wei Yang