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Odyssey Chapter V
Odyssey Chapter V
Odyssey Chapter V
Odyssey Chapter V
Odyssey Chapter V
Odyssey Chapter V
Odyssey Chapter V
Odyssey Chapter V
Odyssey Chapter V
Odyssey Chapter V
Odyssey Chapter V
Odyssey Chapter V
2025

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Odyssey Chapter V

Skincare Package Design

AMOREPACIFIC

Odyssey Chapter V is the new sub-brand from AmorePacific, continuing with Odyssey’s 30-year legacy in men’s skincare. Adapting to the evolving values and lifestyles of men in their thirties, it redefines the modern masculine ideal. This persona is suave in self-expression and treats skincare as an essential ritual. Eschewing standard masculine tropes for a design that is both neutral and laden with meaning—echoing lighthouses and perfume bottles—Chapter V weaves the Odyssey narrative into the fabric of modern life. Adhering to new ecological standards, it integrates PCR glass and plastic to reduce environmental impact.

Client / Manufacturer
AMOREPACIFIC

AMOREPACIFIC

SEOUL, KR
Design
AMOREPACIFIC

AMOREPACIFIC

SEOUL, KRSohee Kim, Bitnuri Kim, Sungyub Lee
Date of Launch
2024
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users

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