









OHUI Ultimate fit jean cushion - Limited Edition
Beauty packaging
LG H&H
This collaboration between OHUI and HÔTEL PARIS CHILL revitalizes typical cosmetics with unique denim designs and innovative graphics. The project emphasizes sustainability with upcycled packaging from old clothes and denim. HÔTEL PARIS CHILL enhances OHUI’s urban chic with its relaxed Parisian lifestyle theme. The partnership blends a relaxed theme into the cushion foundation, combining comfort and style. Lettering from HÔTEL PARIS CHILL vividly captures Paris’s ‘Chilling out’ theme, enhanced by a hotel-inspired side tag. Rustic kraft paper packaging accentuates this theme, reflecting the unified philosophy of both brands.
Client / ManufacturerDesign
LG H&H
Seoul, KRLG H&H
Seoul, KRBYUNGJOO LEE, YOUNGBOG RYU, TAEUNG YUN , SEULKI LEE , HYEJIN LEE, EUNBEE KO, YOONAH HERDate of Launch
2024
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users, "Women in their 20s and 30s"