Oito
Footwear
World co. Ltd
In Japan, 90% of women suffer from a negative self-image regarding their feet. The Washi Flat is a shoe made using Washi yarn (Japanese traditional paper yarn) that utilizes natural materials to provide a comfortable fit for both thin and wide feet. Historically used for household goods and architecture, Washi is naturally durable and provides sweat-wicking, breathability, anti-odor, and anti-bacterial functionality. These factors allow the Washi Flat to deliver an elegant and form-fitting silhouette that provides comfort to any woman who suffers from foot-related pain.
Client / ManufacturerDesign
World co. Ltd
Hyogo, JPWorld co. Ltd
Hyogo, JPDate of Launch
2021
Development Time
13 - 24 months
Target Regions
Asia
Target Groups
Consumer / User