iF Design - Okdongja

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Ice packaging

Background of renewal: according to the superannuated brand named “Okdongja," which is one of Lotte Confectionery’s main ice bar products, currently, sales become stagnant, under which status we enforce brand value, focus it on twens (target), endow freshness and renew it for a new take-off of the brand. Summary: as for main colors, strawberry taste ice bar is pink and milk taste ice bar is ivory, respectively, in which case total colors focus on flavors, but show three kinds of stack of raw materials. Therefore, we express intuitively birth, namely, birth of new concept bar by mixing raw materials.

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