![Olaf Benz](https://ifdalivestorage.blob.core.windows.net/user-uploads/66400/177062/00000000-0000-0000-0000-000000000000/01_Olaf_Benz_IF_Award_01.jpg)
![Olaf Benz](https://ifdalivestorage.blob.core.windows.net/user-uploads/66400/177062/00000000-0000-0000-0000-000000000000/02_Olaf_Benz_IF_Award_02.jpg)
![Olaf Benz](https://ifdalivestorage.blob.core.windows.net/user-uploads/66400/177062/00000000-0000-0000-0000-000000000000/01_Olaf_Benz_IF_Award_01.jpg)
![Olaf Benz](https://ifdalivestorage.blob.core.windows.net/user-uploads/66400/177062/00000000-0000-0000-0000-000000000000/02_Olaf_Benz_IF_Award_02.jpg)
Olaf Benz
Packaging
Olaf Benz Premium Bodywear AG
CI redesign and B2B communication: Premium Bodywear AG from Chemnitz has had the visual appearance of its main brand Olaf Benz redesigned. Schwitzke Graphics revised the logo and developed a succinct claim: “German underwear.” The high-quality underwear brand now makes a clear statement and presents itself with its new visual imagery as emphatically masculine and modern but still genuine. In addition to a brochure for the acquisition of B2B communications, tags and labels Schwitzke Graphics also created an elaborate packaging.
Client / ManufacturerDesign
Olaf Benz Premium Bodywear AG
Chemnitz, DESchwitzke Graphics GmbH
Düsseldorf, DEDate of Launch
2015
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User