Olaf Benz

Packaging

CI redesign and B2B communication: Premium Bodywear AG from Chemnitz has had the visual appearance of its main brand Olaf Benz redesigned. Schwitzke Graphics revised the logo and developed a succinct claim: “German underwear.” The high-quality underwear brand now makes a clear statement and presents itself with its new visual imagery as emphatically masculine and modern but still genuine. In addition to a brochure for the acquisition of B2B communications, tags and labels Schwitzke Graphics also created an elaborate packaging.