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Olaf Benz
Olaf Benz
Olaf Benz
Olaf Benz
2016

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Olaf Benz

Packaging

Olaf Benz Premium Bodywear AG

CI redesign and B2B communication: Premium Bodywear AG from Chemnitz has had the visual appearance of its main brand Olaf Benz redesigned. Schwitzke Graphics revised the logo and developed a succinct claim: “German underwear.” The high-quality underwear brand now makes a clear statement and presents itself with its new visual imagery as emphatically masculine and modern but still genuine. In addition to a brochure for the acquisition of B2B communications, tags and labels Schwitzke Graphics also created an elaborate packaging.

Client / Manufacturer

Olaf Benz Premium Bodywear AG

Chemnitz, DE
Design

Schwitzke Graphics GmbH

Düsseldorf, DE
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User

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