Beverage packagingDong-A Otsuka Co., Ltd.
O’Latte: smooth drink containing milk calcium. O’Latte combines a smooth milky latte-like texture with a range of tangy fruits. Targeting young consumers in their teens, the drink does not contain any preservatives, which is the product’s main appeal. To emphasize the use of milk calcium to consumers, we developed the product’s own mascot, the O’Latte cow. The mascot comes in variations depending on the drink’s flavor. Sometimes the cow is depicted hugging the fruit, at others running off with it on its back. These slight changes of detail are sure to entertain young consumers. The logotype embodies the soft, milky texture of the drink.