OLED TV Concept movie
Concept movie
To develop and visualize the concept, we asked ourselves the question: What if we added vividness to show consumers that OLED is 30% more vivid than LED? The “Departure with breath of light” concept includes the story of how rich colors in OLED deliver a more “alive, vital” experience by enabling people to actually feel the emotions behind rich colors. In order to deliver the “alive” experience, the movements of light were motivated by the movement of grass and wind. Breaking out of the limited expression of 2D, every single line was made 3D with individual movement in more than 30,000 shapes.
Client / Manufacturer
Design
Samsung Electronics Co., Ltd.
Seoul, KR