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Brand Identity Design
CJ OLIVE YOUNG
OLIVE YOUNG N Seongsu is an innovative brand identity store from Korea’s No.1 H&B retailer, OLIVE YOUNG, expanding its vision beyond Health & Beauty. Built around the concept of “Squared N (N²),” the store applies a flexible, scalable system across its logo, graphics, spatial design, and media, creating a cohesive and versatile brand universe. More than just a store, it is a platform that connects beauty and lifestyle, offering customers richer, more immersive experiences. OLIVE YOUNG N Seongsu serves as a strategic hub for the brand’s future, delivering some of the most engaging and expansive experiences OLIVE YOUNG has ever offered.
Client / ManufacturerDesign
CJ OLIVE YOUNG
Seoul, KRCJ OLIVE YOUNG Brand Creative Center
Seoul, KREunjung Lee, Jihye Park, Seungyeon Lee, Harry Park, Hyunjin ChoCFC
Seoul, KRCharry Jeon, Jeongmoon Choi, Hyungseok Lim, Soomin Woo, Junghun LimDate of Launch
2024
Target Regions
Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users