Product identityKT (Korea Telecom)
The Product Identity of olleh, the flagship brand of KT, is defined by a set of guidelines that help designers develop products in design consistency, with everything from the products’ silhouette curve to detail elements. The curve was inspired by the company’s brand mark and can be applied consistently in any size or proportion. From the curve, a soft surface is created, incorporating dynamic crease. The crease enables designers to create esthetically pleasing products with brand representations that balance the feasibility of functional components while maintaining a consistent family look and feel across a range of 55 kinds of products.